ClickZ Digital Ad Platform Newsletter - 09.12.2024

PLUS: Netflix’s New Ad Partnerships and Your Roadmap to Digital Marketing Excellence in 2024

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Audigent and Onetag are shaking up the programmatic world, folks! On September 5th, 2024, Audigent, the data activation whiz, announced a global integration with Onetag, the AI-powered curation maestro. This dynamic duo is set to blend real-time data, insights, and AI-driven media curation like never before. By plugging Onetag's Smart Curation tech into Audigent's Real Time Data API Service, clients will now have VIP access to Onetag's premium publisher supply, traffic shaping wizardry, and semantic data. Translation? Campaigns are about to get a serious performance boost.

But wait, there's more! Onetag will pump real-time audience data into Audigent's PMP suite—think SmartPMP, ContextualPMP, and CognitivePMP—using HadronID, Audigent's top-notch cookieless ID solution. This means publishers can flaunt their data and inventory to media buyers on their DSPs of choice. And as if that wasn't enough, Onetag will also share Audigent's data, deals, and segments with other curation partners, ensuring top-tier media placements across the board.

Drew Stein, Audigent's founder and CEO, couldn't be more pumped. "This real-time data API is a game-changer for publishers, brands, and agencies" he said. Filippo Gramigna, co-CEO at Onetag, echoed the excitement, calling this partnership a new standard for media quality in programmatic activation. In a world where privacy-safe, first-party data reigns supreme, this collaboration is a win-win for everyone—from advertisers to publishers, and yes, even consumers. So, buckle up, because programmatic just got a whole lot smarter.

AdPlayer.Pro's Q2 2024 report reveals major advancements, including enhanced header bidding and advanced targeting features. These updates aim to boost programmatic capabilities and revenue opportunities. Additionally, new mobile SDKs and InApp ad formats enhance video ad integration in iOS and Android apps, positioning clients for success.

Digital ad campaigns are essential for modern businesses, offering high ROI. Key platforms include Google, Meta, LinkedIn, TikTok, Snapchat, YouTube, X, Pinterest, and Microsoft. Choose based on budget, target audience, and ad format. Measure objectives and learn each platform to optimise performance and drive sales.

Opti Digital's Olly Aulakh discusses the anticipated 60% growth in global ad tech over five years, Yelp's lawsuit against Google for search dominance, and the implications of Google's reversal on third-party cookies. The conversation highlights the dynamic and evolving landscape of media, marketing, and technology.

Understanding organic search performance hinges on using SEO KPIs and diagnostic data. This approach helps marketers navigate the dynamic online marketplace, optimise campaigns, and leverage tools like AI and server header status codes. Staying updated with SEO education and trends ensures effective strategy and long-term success.

Netflix partners with Snowflake, LiveRamp, and Infosum to boost ad measurement. OpenAI teams up with Condé Nast for AI content. Disney, Fox, and Warner Bros face antitrust issues with Venu Sports. Paramount Global plans significant job cuts. Industry updates include programmatic evolution and new ad tech innovations.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

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