Brands are turning to AI bots & avatars for ad campaigns | ClickZ Digital Ad Platform Newsletter

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

AI ADVERTISING EXPANSION

Creatify Secures $15.5M to Launch AI-Powered Video Ad Platform AdMax

Creatify has secured $15.5 million in Series A funding to scale AdMax, an AI platform automating video ad creation, which aligns with digital advertising's significant shift towards efficiency and scalability.

Trusted by major enterprises, Creatify aids brands like Zumper in producing b, significantly reducing costs and time. This development underscores AI's transformative role in marketing, making video ads more accessible and effective across platforms.

AI-POWERED ADVERTISING

Brands Are Turning to AI Bots & Avatars for Ad Campaigns

Brands increasingly utilize AI bots and avatars for ad campaigns, enhancing creativity while reducing costs. The allure of AI lies in its ability to create dynamic, tailored marketing that resonates with specific audiences, making it an attractive alternative to traditional models. Yet, while AI presents a cost-effective solution, the human touch in celebrity marketing still holds irreplaceable value.

CONVERGENT TV

Prime Video Introduces Real-Time Show-Level Ad Reporting for Marketers

Prime Video introduces real-time, show-level ad reporting, offering advertisers insights into impressions by title, genre, and content rating, marking it as a unique offering in the streaming ecosystem.

This move enhances transparency and aids marketers in planning and evaluating the effectiveness of ad placements. However, limitations, such as the inability to target specific titles, suggest it's currently best used as a planning tool rather than for direct buying decisions.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

Influencer Corner 📢

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

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