ClickZ Digital Ad Platform Newsletter - 01.09.2025

Meta to roll out AI-generated accounts on social platforms

Author

Zihan Lyu
January 09, 2025 • Estimated Reading Time: 7 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to ClickZ Digital Ad Platform News, your essential newsletter for digital marketers and e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Meta plans to launch AI-generated accounts on Facebook and Instagram, aiming to increase user engagement by integrating advanced AI-driven content interaction. This move spotlights Meta's strategic shift towards AI as a tool for content creation, posing potential challenges but offering significant opportunities for marketers and industry professionals.

AI is reshaping search dynamics, reducing SEO traffic and prompting advertisers to focus on paid ads. With Google's Lens and AI innovations, search is evolving, impacting smaller businesses' traffic. Advertisers must adapt strategically, combining earned and paid media to enhance campaign performance amid changing trends.

Google's potential introduction of content filters in Gemini could redefine marketing strategies by altering how advertisers reach consumers. These filters promise enhanced user control over content, necessitating marketers to innovate with precise and engaging strategies, leveraging AI-driven tools and Technical SEO for optimized visibility in search results.

Omnicom Media Group's partnership with Amazon extends purchase data access from 13 months to five years, enhancing brands' insights into consumer behaviors. This collaboration empowers marketing strategies by leveraging expanded data through Omnicom's Omni platform, offering substantial strategic value in Amazon Ads and beyond for marketing professionals.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division