ClickZ Digital Ad Platform Newsletter - 12.5.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

E-COMMERCE MARKETING STRATEGIES
TikTok's Strategic Play in U.S. E-commerce Scenario

TikTok's foray into e-commerce with TikTok Shop presents an intriguing strategic shift, even under the shadow of a potential U.S. ban due to security fears. The e-commerce platform has been assertively attracting Amazon sellers by offering enticing low fees and discounts, a move that indicates TikTok's commitment to carving out its share in this competitive landscape. Furthermore, the recruitment of key talent away from Amazon underscores TikTok Shop's ambitious growth strategy. Although its projected $50 billion merchandise volume is dwarfed by Amazon's $757 billion, the aggressive expansion tactics reflect potential untapped opportunities for savvy e-commerce marketers.

In parallel, TikTok's influence in social commerce highlights an emerging avenue for marketing strategies. By leveraging influencer partnerships, increasingly appealing to Generation Z, platforms are crafting compelling consumer engagement opportunities. These partnerships serve as critical touchpoints in the changing consumer journey, especially significant for sectors like retail fashion and consumer electronics.

Meanwhile, tools like the FSA Store's new deadline feature offer a glimpse into an evolving e-commerce approach that emphasizes consumer empowerment and informed decision-making. By mitigating the $4 billion lost annually due to unused FSA funds, such innovations present actionable insights into enhancing customer-centric financial tools that align with e-commerce priorities. This landscape offers dynamic challenges and opportunities for industry professionals ready to adapt and innovate.

INDUSTRY DEVELOPMENT INSIGHTS
Meta's Ad Reforms Tackle Financial Frauds on Social Platforms

Meta's enactment of strict ad verification for financial services in Australia marks a crucial development in scam prevention. By requiring advertiser credentials like an Australian Financial Services License, the initiative reinforces trust and security—vital factors for e-commerce platforms. Modeling similar strategies could help fortify your marketing efforts against potential fraud-related vulnerabilities.

E-COMMERCE INSIGHTS
Top Social Platforms Innovate with Strategic Holiday Product Promotions

Social platforms are transforming their approach, with in-app promotions for X Premium, Meta's VR, and Snapchat taking center stage. For e-commerce marketers, this trend signals a shift toward integrating promotional strategies to enhance digital engagement and revenue diversification—essential insights for evolving marketing frameworks in U.S. retail and consumer industries.

E-COMMERCE STRATEGIES
Strategic Video Advertising Trends with E-commerce Insights for 2025

Justin Taylor highlights video advertising's pivotal role for e-commerce marketers by 2025. Harness outstream video's quality, use AI for dynamic creative optimization, and embrace CTV for personalized consumer interactions. Prioritize responsible advertising and quality content to stay competitive, ensuring your campaigns are engaging, aligned with e-commerce goals, and positioned for sustainable success.

Influencer Corner 📣

Optimization Hub ⚙️

E-COMMERCE INSIGHTS
Navigating E-Commerce Success in Extended BFCM Sales Seasons

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-Commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for eCommerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your eCommerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach not only differentiates brands but also offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

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