Avoiding 11 Common Mistakes In Automated Digital Ad Campaigns

Plus: Amazon shakes up video ads leadership amid CTV push

Author

Rafe Houston
September 11, 2025 • Estimated Reading Time: 4 minutes

ClickZ Digital Ad Platform News

Here's what's happening this week in the world of digital advertising:
- Amazon outlines full-funnel retail media strategy.
- Tesla trims X ad spend to a trickle.
- Avoiding 11 common mistakes in automated digital ad campaigns.

Peak isn’t won with a last-minute conversion push. Fospha data proves that the strongest brands plan full-funnel, measure what platforms miss, forecast into channels with headroom, and track daily performance with confidence.

The Peak Playbook 2025 distills five lessons from Fospha data, including how Footasylum unlocked +32% blended revenue YoY last BFCM, so you can enter Peak ready to win.
Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

DIGITAL ADVERTISING & AUTOMATION
Avoiding Pitfalls in AI-Driven Ad Campaigns

Performance Max campaigns have become a default option for advertisers seeking automation, but they often conceal inefficiencies. Weak tracking frameworks and reliance on generic signals can distort results and mask wasted spend. The lesson is not to discard automation, but to guide it—reviewing search terms, segmenting intelligently, and ensuring creative assets remain under brand control. For agencies and in-house teams alike, success lies in treating AI systems as accelerators that still require deliberate structure and ongoing scrutiny.

Amazon confirmed that Krishan Bhatia is leaving his role leading global video advertising and partnerships after joining in 2024. The exit comes as Amazon scales Prime Video ads, shoppable formats and live sports inventory. CTV buyers and Amazon DSP advertisers should watch for continuity signals and possible strategic recalibration in video go-to-market.

DoubleVerify expanded post-bid brand suitability measurement across 30 content categories on Facebook and Instagram Feeds and Reels, paired with automated pre-flight content controls in 34 languages. This unifies controls and reporting for greater transparency and safer placements, using AI to parse video, images, audio and text. Brands and agencies advertising on Meta gain tighter control over adjacency risk and clearer performance diagnostics.

⚡QUICK READS

Amazon Outlines Full-Funnel Retail Media Strategy: Amazon highlights Prime Video ads, third-party CTV supply and Amazon DSP to connect awareness through conversion, citing a 2.2x awareness lift when combining DSP display and video.(More)

Tesla Slashes Ad Spend On X: An SEC filing shows Tesla spent just $10,000 on X ads in the first two months of 2025, signaling waning advertiser appetite that could pressure platform demand.(More)

Facebook Marketing 2025 Playbook Highlights AI Shift: Insights underscore Advantage+ automation, Conversions API and short-form video as performance levers, with a caution to balance automation with brand voice.(More)

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