Facebook Ads vs. Google Ads Statistics – Which Is Better? | ClickZ Digital Ad Platform Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Author

Zihan Lyu
May 28, 2025 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Digital Ad Platform News, your essential newsletter for digital marketers and eCommerce professionals.

New Research 🧐

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 🎥

INNOVATIVE AD TECHNOLOGIES

Reddit’s dynamic product ads now offer global marketers automated, real-time targeting by matching products with high-intent users amid relevant shopping discussions, driving over 94% higher return on ad spend.

Success stories from The Home Depot and Castlery illustrate major performance gains. Integration with Smartly streamlines cross-channel campaign management, making Reddit an actionable channel for eCommerce-focused strategies.

DIGITAL ADVERTISING EXCELLENCE

Google Ads delivers a higher average ROI and broader reach, particularly effective for capturing high-intent buyers, while Facebook Ads excels in precise audience targeting and conversion rates, ideal for brand awareness and engagement. Marketers should align platform selection with campaign goals, budget, and target audience behavior.

SOCIAL MEDIA MARKETING

Meta Advantage offers marketers robust AI-driven tools for campaign automation, with features like Advantage Placements and Shopping Campaigns delivering efficiency and improved targeting for eCommerce and broad audiences.

However, automated creative and budget allocation can compromise brand control and spend effectiveness, requiring ongoing manual oversight. For optimal results, marketers should blend automation with hands-on management, leveraging first-party data and ongoing performance reviews.

SOCIAL MEDIA MARKETING

LinkedIn’s AI-powered Accelerate campaigns automate audience targeting, ad creative, bidding, and placements, aiming to optimize campaign results and reduce manual workload for marketers.

These features offer practical value by leveraging predictive data to enhance the relevance and performance of LinkedIn ads. Marketers benefit from more efficient campaign management and improved ROI potential.

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Influencer Corner 📢

Sometimes, it takes a random viral TikTok to remind us how much the rules of brand interaction have changed. | João Afonso Parra

I recently came across a video (https://lnkd.in/dDgua4AZ) in which a regular user challenged brands to comment on her video during a 3-hour flight, and the response was remarkable.

Within hours, leading brands from multiple sectors flooded the comments section with creative, brand-aligned messages that not only generated massive engagement, but also showcased a new dimension of real-time marketing.

👉 TikTok stands out as the most algorithmically democratic social platform today. Visibility depends less on follower count and more on the relevance, creativity, and resonance of the message.

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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