Google Performance Max: Everything You Need to Know | ClickZ Digital Ad Platform Newsletter

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

SOCIAL MEDIA MARKETING

Instagram Expands Trial Reels Feature to Creators with 1,000+ Followers

Instagram's Trial Reels now offer creators with 1,000+ followers a way to test content reach by showing Reels to non-followers first. This feature provides unbiased engagement data, helping marketers refine content and maximize reach, potentially leveraging existing posts for expanded visibility.

DIGITAL ADVERTISING STRATEGY

Understanding Google Performance Max for Smarter Campaigns and Enhanced Control

Google's Performance Max now offers increased transparency and control, allowing marketers to strategically leverage its full potential by optimizing across Google's entire ad inventory. This evolution aligns with eCommerce growth, providing efficient creative delivery and smarter optimization through AI to discover new conversion opportunities. Suitable for eCommerce brands, it demands clear goals and quality inputs to fully capitalize on Performance Max's potential.

LEADERSHIP EVOLUTION

X’s Future May Not Include a CEO at All

X's leadership transition underscores a transformative shift towards AI and subscription revenue models, as highlighted by Linda Yaccarino's exit. With advertising shrinking in importance, X's future hinges on leveraging its data for AI development. The need for a leader with technological expertise is apparent, potentially negating the need for a traditional CEO. Elon Musk's strategic direction indicates a focus on centralized vision and decentralized execution, which may necessitate a COO-style leader to maintain operational efficiency while he spearheads the AI-centric strategy.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.