Reddit launches full Smartly integration | ClickZ Digital Ad Platform Newsletter

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Sector Spotlight 🎥

SMARTLY INTEGRATION

Reddit Integrates Smartly for Seamless Automated Campaign Management Across Multiple Platforms

Reddit and Smartly's integration provides advertisers with streamlined campaign management across social platforms, using automation to reduce operational friction. This is relevant for marketers handling extensive, multi-platform campaigns who require automated features for efficient ad management while maintaining platform-specific optimizations. 

The integration encompasses creative automation, dynamic product ads, and unified reporting, catering to commerce, retail, and DTC brands.

AI-POWERED ADVERTISING

Amazon Video Generator Enhances AI Capabilities for Dynamic Product Advertisements

Amazon has enhanced its Video Generator with advanced AI motion, enabling U.S. advertisers to create high-quality, dynamic product ads from static images efficiently. This tool addresses the challenges small businesses face in video advertising, facilitating the creation of engaging product demonstrations that drive customer engagement and decision-making.

CONSUMER LOYALTY INSIGHTS

Generational Loyalty Shift: Millennials Favor Brands, Gen Z Seeks Value

Millennials display slightly higher brand loyalty than Gen Z, who prefer affordability, according to the Socially Powerful survey. This generational "Loyalty Split" demands that eCommerce marketers develop tailored strategies to address Millennials’ brand trust and Gen Z’s price sensitivity.

Optimization Hub 📈

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.