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Meta Consolidates Targeting, AI Takes The Wheel

Meta Consolidates Targeting, AI Takes The Wheel

Plus: Marketers press Meta’s Superintelligence for control and clarity

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Google LLMs Cut Invalid Ad Traffic 40% Amid Crackdown

ClickZ Digital Ad Platform News | Google LLMs Cut Invalid Ad Traffic 40% Amid Crackdown

Plus: PMax adds gender exclusions, tightening targeting and compliance controls

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Alexa Plus Set To Sell

ClickZ Digital Ad Platform News | Alexa Plus Set To Sell

Plus: TikTok’s new ‘Engaged Session’ could reshape post-click retargeting

Rafe Houston
Rafe Houston
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Amazon Sales Influenced by TikTok? Halo Shows the Real Numbers

ClickZ Digital Ad Platform News | Amazon Sales Influenced by TikTok? Halo Shows the Real Numbers

Plus: Ad Age’s round-up of 12 standout campaigns

Rafe Houston
Rafe Houston
Weekly NewslettersWeekly Newsletters
Treat creators as a strategic asset, not a one-off social play | ClickZ Digital Ad Platform Newsletter

Treat creators as a strategic asset, not a one-off social play | ClickZ Digital Ad Platform Newsletter

Plus, Google users are less likely to click on links when an AI summary appears in the results

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Google Performance Max: Everything You Need to Know | ClickZ Digital Ad Platform Newsletter

Google Performance Max: Everything You Need to Know | ClickZ Digital Ad Platform Newsletter

Plus, X’s Future May Not Include a CEO at All

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Instagram content becomes searchable on Google | ClickZ Digital Ad Platform Newsletter

Instagram content becomes searchable on Google | ClickZ Digital Ad Platform Newsletter

Plus, ad business growth at X under Linda Yaccarino's leadership

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Reddit launches full Smartly integration | ClickZ Digital Ad Platform Newsletter

Reddit launches full Smartly integration | ClickZ Digital Ad Platform Newsletter

PLUS: The State of DTC Marketing in 2025

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Disney-Amazon Deal Boosts Streaming Ad Targeting | ClickZ Digital Ad Platform Newsletter

Disney-Amazon Deal Boosts Streaming Ad Targeting | ClickZ Digital Ad Platform Newsletter

PLUS: 🏆 Meet the ClickZ 25 of 25 Winners!

Zihan Lyu
Zihan Lyu
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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewslettersWeekly Newsletters
Meta Shares Ad Tips Based on 1M+ Ad Creatives | ClickZ Digital Ad Platform Newsletter

Meta Shares Ad Tips Based on 1M+ Ad Creatives | ClickZ Digital Ad Platform Newsletter

PLUS: Meta and TikTok’s AI Changes at Cannes

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Marketers Shift Ad Spend to Amazon's Platform | ClickZ Digital Ad Platform Newsletter

Marketers Shift Ad Spend to Amazon's Platform | ClickZ Digital Ad Platform Newsletter

PLUS: TikTok Enhances AI and Search Features

Zihan Lyu
Zihan Lyu
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