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Amazon Grants Marketing Cloud Access To Any Sponsored Ad Campaigns

Amazon Grants Marketing Cloud Access To Any Sponsored Ad Campaigns

Plus: Google adds seasonality controls for app promos

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
Meta Expands Ad Opportunities On WhatsApp Status

Meta Expands Ad Opportunities On WhatsApp Status

Plus: Why last click undervalues channel revenue by over 90%

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
Avoiding 11 Common Mistakes In Automated Digital Ad Campaigns

Avoiding 11 Common Mistakes In Automated Digital Ad Campaigns

Plus: Amazon shakes up video ads leadership amid CTV push

Rafe Houston
Rafe Houston
Weekly NewslettersWeekly Newsletters
Macy’s Taps Amazon to Power Retail Media

Macy’s Taps Amazon to Power Retail Media

Plus: Snap’s tCPA and playable ads target efficient app growth

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Meta Unveils AI Ad Features Built For Holiday Rush

Meta Unveils AI Ad Features Built For Holiday Rush

Plus: IAB: 9 In 10 advertisers now use AI for video

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
Meta Consolidates Targeting, AI Takes The Wheel

Meta Consolidates Targeting, AI Takes The Wheel

Plus: Marketers press Meta’s Superintelligence for control and clarity

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Google LLMs Cut Invalid Ad Traffic 40% Amid Crackdown

ClickZ Digital Ad Platform News | Google LLMs Cut Invalid Ad Traffic 40% Amid Crackdown

Plus: PMax adds gender exclusions, tightening targeting and compliance controls

Avinash Duggempudi
Avinash Duggempudi
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Alexa Plus Set To Sell

ClickZ Digital Ad Platform News | Alexa Plus Set To Sell

Plus: TikTok’s new ‘Engaged Session’ could reshape post-click retargeting

Rafe Houston
Rafe Houston
Weekly NewslettersWeekly Newsletters
ClickZ Digital Ad Platform News | Amazon Sales Influenced by TikTok? Halo Shows the Real Numbers

ClickZ Digital Ad Platform News | Amazon Sales Influenced by TikTok? Halo Shows the Real Numbers

Plus: Ad Age’s round-up of 12 standout campaigns

Rafe Houston
Rafe Houston
Weekly NewslettersWeekly Newsletters
Treat creators as a strategic asset, not a one-off social play | ClickZ Digital Ad Platform Newsletter

Treat creators as a strategic asset, not a one-off social play | ClickZ Digital Ad Platform Newsletter

Plus, Google users are less likely to click on links when an AI summary appears in the results

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Google Performance Max: Everything You Need to Know | ClickZ Digital Ad Platform Newsletter

Google Performance Max: Everything You Need to Know | ClickZ Digital Ad Platform Newsletter

Plus, X’s Future May Not Include a CEO at All

Zihan Lyu
Zihan Lyu
Weekly NewslettersWeekly Newsletters
Instagram content becomes searchable on Google | ClickZ Digital Ad Platform Newsletter

Instagram content becomes searchable on Google | ClickZ Digital Ad Platform Newsletter

Plus, ad business growth at X under Linda Yaccarino's leadership

Zihan Lyu
Zihan Lyu
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